
How to Send a Demo to Record Labels: A Step-by-Step Guide for Musicians
Sending a demo to a record label requires careful preparation and the right approach. I'll guide you through the essential steps to maximize your chances of success.
First, ensure your demo is professionally produced and represents your best work. Record labels receive countless submissions daily, so quality is crucial. Include 2-3 of your strongest tracks rather than sending your entire catalog.
Before submitting anything, research the right labels for your music:
1. Find labels that release similar music to yours 2. Check their submission guidelines on their website 3. Verify if they're currently accepting demos 4. Look for specific contact information or submission forms
When preparing your demo package, include:
• A brief, professional biography (2-3 paragraphs) • High-quality press photo • Social media links and streaming numbers • Contact information • Any notable achievements or press coverage
For the actual submission, follow these best practices:
1. Use a clean, professional email address 2. Write a concise subject line mentioning "Demo Submission" 3. Keep your email brief and to the point 4. Include streaming links rather than attachments 5. Use private SoundCloud links or similar professional platforms
Your email should look something like this:
"Dear [Label Name],
I'm [Your Name], a [genre] artist from [location]. I've been following your releases and believe my music would be a great fit for your label.
[Brief description of your sound/influences]
You can find my demo here: [Link]
Thank you for your time, [Your Name]"
Important things to avoid:
• Don't send unsolicited attachments • Never mass email multiple labels at once • Don't follow up more than once • Avoid lengthy emails or life stories • Don't make bold claims about future success
After sending your demo, wait at least 2-4 weeks before following up. Many labels specify longer waiting periods in their submission guidelines - always respect these timeframes.
Remember that rejection is common in the music industry. If you don't hear back, continue creating music and try other labels. Consider working with a music PR professional if you're struggling to get responses.
Finally, while waiting for responses, focus on building your fanbase and improving your craft. Strong streaming numbers and social media following can make your future submissions more attractive to labels.
Remember to always maintain professional relationships - the music industry is smaller than you think, and your reputation matters just as much as your music.