Justin Bieber and Top Celebrities Hit With Lawsuit Over Bored Ape NFT Promotion
Justin Bieber and several other high-profile celebrities face a class-action lawsuit over their promotion of Bored Ape Yacht Club NFTs. The legal action, filed in the U.S. District Court's Central District of California, includes 37 co-defendants and centers on alleged undisclosed relationships with Yuga Labs.
Bored Ape wearing red-blue 3D glasses
Photo Credit: Marco Verch / CC by 2.0
Key allegations in the lawsuit:
- Celebrities failed to disclose their relationship with Yuga Labs before promoting BAYC NFTs
- Talent manager Guy Oseary allegedly orchestrated a scheme using his network of celebrities
- MoonPay reportedly served as a front to process secret payments from Yuga Labs to celebrities
- The scheme allegedly aimed to artificially boost the value of Bored Ape NFTs
The lawsuit claims MoonPay's "white-glove service" was used to mask compensation to celebrities for their NFT promotions, rather than its stated purpose of helping wealthy individuals purchase NFTs more easily.
Yuga Labs has denied all allegations, stating they are "opportunistic and parasitic" and "without merit."
Eminem and Snoop as Bored Apes
Celebrities featured in Bored Ape NFTs
The case (2:22-cv-08909) continues to develop, with recent updates including the rejection of dismissal motions and the expansion of litigation to include Sotheby's.
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