TikTok Users Rush to Chinese App RedNote as US Ban Looms – But It May Share TikTok's Fate
TikTok users are rapidly migrating to RedNote, a Chinese-owned social media platform, as the impending US TikTok ban approaches. However, this migration may prove futile as RedNote could face similar restrictions.
RedNote, known as Xiaohongshu in China, has shot to the top of Apple's App Store rankings. The platform combines short-form videos, pictures, and text posts across three main feeds: "follow," "explore," and "nearby." Since its 2013 launch as a shopping platform, RedNote has grown to over 300 million monthly active users and generated more than $1 billion in profit last year.
TikTok logo on mobile phone
The irony of this migration lies in the fact that the US law requiring ByteDance to sell TikTok by January 19 or face a ban could also affect other Chinese-owned apps, including RedNote, WeChat, and ByteDance's other properties like Lemon8 and CapCut.
The Supreme Court recently heard arguments regarding the TikTok ban legislation. While a formal purchase offer has emerged from Frank McCourt and Kevin O'Leary's People's Bid, backed by major private equity firms, ByteDance maintains its position against selling.
Supreme Court at dusk
Concert stage with colorful lighting
For US-based content creators looking to transition from TikTok, American-owned platforms like Instagram Reels and YouTube Shorts may prove to be more sustainable alternatives in light of the upcoming restrictions.
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