TikTok's Global Live Fest Returns to London with Zara Larsson and Jason Derulo

TikTok's Global Live Fest Returns to London with Zara Larsson and Jason Derulo

By Alexander Mitchell

January 13, 2025 at 07:50 AM

TikTok's Global Live Fest is set to launch in London on January 16, featuring Swedish pop star Zara Larsson as the headline performer and Jason Derulo as host.

TikTok Live Fest London Event Banner

TikTok Live Fest London Event Banner

The second annual event will showcase various artists who gained prominence through the platform, including Larsson, whose collaboration "Symphony" with Clean Bandit has generated 800,000 TikTok posts. The festival will stream globally on TikTok Live, with red carpet coverage by creators Sarel and Arnaldo Mangini.

Notable performers include:

  • Mexican artist Anndrea Torres
  • TikTok's Most Inspiring Award winner Fiaa Hamilton
  • Popular street performer Jourdan Blue

Adam Wang, TikTok Live head, emphasizes the platform's role in transforming creator-audience connections through real-time engagement and community building. The event aims to showcase the platform's creative community and provide creators with new ways to share their talents and stories.

This event comes at a crucial time for TikTok, as the platform faces a January 19 deadline to either be sold or face a U.S. ban. Creators are actively preparing for potential platform changes by migrating content to alternative platforms like YouTube and Instagram. President-elect Donald Trump, previously supporting the ban, has recently requested Supreme Court intervention to delay implementation, seeking time for a "political resolution" before his January 20 inauguration.

Grammy Awards trophy on dark background

Grammy Awards trophy on dark background

The Weeknd performing with upraised arm

The Weeknd performing with upraised arm

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