How to Start Your Own Record Label and Sign Yourself as an Artist
Starting your own record label and signing yourself is a strategic move that can give you complete creative control over your music career. I'll guide you through the essential steps to make this happen.
First, you'll need to establish your record label as a legal business entity. Here's how:
1. Choose a unique business name 2. Register your label as an LLC or corporation 3. Obtain necessary business licenses and permits 4. Apply for an EIN (Employer Identification Number) 5. Open a business bank account
Once your label is legally established, you'll need to set up your business infrastructure:
1. Create professional email addresses and letterhead 2. Set up accounting systems 3. Establish relationships with music distributors 4. Register with performing rights organizations 5. Create contracts and agreement templates
Now, to sign yourself to your label, follow these crucial steps:
Create a recording contract that outlines:
- Recording commitments - Release schedules - Revenue splits - Rights ownership - Term length - Marketing commitments
It's vital to have an entertainment lawyer review your self-signing contract to ensure it's legally sound and protects your interests as both an artist and a label owner.
Next, establish your distribution strategy:
1. Research digital distributors (like DistroKid, TuneCore, or CD Baby) 2. Choose between exclusive and non-exclusive distribution 3. Set up accounts on major streaming platforms 4. Plan your physical distribution if applicable
For marketing and promotion:
1. Create a marketing plan 2. Build your social media presence 3. Develop relationships with playlist curators 4. Plan release strategies 5. Budget for advertising
Financial considerations are crucial. Make sure to:
1. Set up separate accounts for label and personal finances 2. Track all expenses and revenues 3. Budget for recording, marketing, and distribution costs 4. Plan for tax obligations 5. Maintain proper financial records
To maximize your success:
1. Register your songs with copyright offices 2. Join performing rights organizations 3. Network with other industry professionals 4. Stay updated on industry trends 5. Continuously educate yourself about music business
Remember that starting a label requires significant time and financial investment. While signing yourself gives you creative freedom, it also means you're responsible for all aspects of your career development.
Keep thorough documentation of all business activities and maintain professional standards in all operations. This approach will help establish credibility and set you up for potential future growth, including signing other artists if you choose to expand.
The key to success is treating your label as a serious business venture while maintaining your artistic integrity. With proper planning and execution, you can create a sustainable platform for your music career.