Spotify hosted a pre-inaugural brunch featuring prominent podcasters Joe Rogan, Ben Shapiro, and Riley Green, highlighting the growing influence of digital media personalities in political discourse. The event coincided with Spotify's $150,000 donation to Trump's inauguration ceremony and celebration.

Several major tech companies made larger contributions, with Apple, Amazon, Meta, Google, Microsoft, OpenAI, and Uber each donating $1 million to the inaugural committee.

Spotify explained their donation as part of their ongoing efforts to expand their presence in Washington D.C. and advance their policy initiatives, emphasizing that such engagement occurs "regardless of who is in power."

The night before the inauguration, TikTok sponsored an event called "Power 30" at the Sax club near the White House, celebrating the right's cultural victory. CJ Pearson, Co-Chair of the RNC's Youth Advisory Council and event host, highlighted the significant role of social media influencers in Trump's return to office.

Trump's campaign success was notably boosted by appearances on popular podcasts, including The Joe Rogan Experience and Theo Von's show, reaching millions of listeners. YouTube CEO Neal Mohan acknowledged the crucial role of content creators in shaping cultural narratives, noting their experimental approach to media during YouTube's own creator event.

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